Everything in this world exists so Sprout — the living, talking plant at the center — can tell its own story. The voice is its voice. The animation is its life. Every other piece simply holds it up.
The story, in four beats
the spine everything hangs on
I.
Plants fail in silence.
By the time a leaf droops, the damage is days old.
thirsty!
II.
Sprout gives them a voice.
Now the soil speaks — in the plant's own words.
III.
And quietly cares for them.
Automatic watering, before it's ever urgent.
IV.
You just watch them thrive.
The reward is a happy plant, and nothing to do.
Sprout sits on top. Everything else holds it up.
the system
One hero, many supports. The animated, talking plant leads every surface; voice, color, type, character and the applications are the soil it grows from — never competing for the spotlight.
Sprout · the hero
←
Voice
first-person, Sprout's own
Color & type
its soil, sun & leaves
Character
real data, quietly under
Applications
where Sprout shows up
The voice is Sprout's
first person, always
We stopped writing about the plant and started writing as it. Every surface speaks in Sprout's first-person voice — calm, fond, plain-spoken. The data leads; the warmth follows.
In-app
“I'm thriving. Last drink was two days ago.”
Push
“Getting thirsty over here — no rush, maybe tomorrow.”
Social
“Day 30: still alive, still green. We're a good team.”
Fault
“I can't feel my soil sensor — I've paused my pump to be safe.”
README intro
“Hi, I'm Sprout. Here's how I keep four plants happy.”
Empty state
“No plants yet — add one and I'll start watching.”
first person “I”fact, then feelingone short lineno baby-talk · no emoji · no guilt
Sprout's world
the soil it grows from
Color, type and the mark aren't a separate system — they're Sprout's environment. Named for what surrounds a plant: soil, leaf, sun, water.
Palette · its environment
Leaf
Sprout
Water
Sun
Soil
Night
Type
Baloo 2Hanken GroteskJetBrains Mono
The living mark
Static when it must be, alive whenever it can be. The same mark breathes in the UI, the icon, and the stickers.
Sprout shows up everywhere
the plant leads every surface
Every touchpoint opens with the living plant — greeting, speaking, growing. The Day-in-the-Life loop is the engine that powers the storytelling ones.
App icon · live splash
Hi, I'm Sprout.
I keep four plants perfectly watered — and I'll show you exactly how.
MITESP32★ 1.2k
Sprout
@sprout · 2h
“Woke up, stretched toward the sun, had a drink at 9:40. Living my best little life.”
LikeReplyRepost
In-app · the stretch pairing
MOISTURE · 24H
82%
moisture
~18h
next drink
The living Sprout sits right beside the gauges & charts — personality and instrument, reinforcing each other.
“Day in the Life” is the engine
The compressed dawn→sun→drink→dusk→sleep loop powers reels, pitches and presentations — scrub to any beat, set 10–60s, export the moment.
→ Sprout Day in the Life
Sticker packs
Sprout, center stage
The most ownable, shareable thing the brand has — Sprout's face on a die-cut. Three packs, plus magnets and iron-ons. Big, characterful, all personality.
Pack 01 · The Moods
thriving
content
drinking
thirsty
parched
zasleep
Pack 02 · Sayings
tend well.a little thirstyplants with a pulsetiny jungleknow before they show
Pack 03 · A Day in the Life
Iron-ons · for totes & tees
tend well.
Magnets · the fridge crew
One plant. One voice. One little world.
Every piece exists so Sprout can tell its story — and so you can tend well.